Back in the physical world, Mekong Plus has spent the last year and half or so building ties with the business community of Vietnam.
“Two years ago, Mekong Plus was quite unknown [except through Mekong Quilts]. [Then] many people heard about us on Facebook and Linkedin,” Bernard elaborated. The team quickly realised that Linkedin is an important channel to connect NGOs and social organisations with professionals and business entities and groups willing to help.
“Six months ago, we were chosen as the only NGO to be sponsored by a football tournament with the French Chamber [of Commerce and Industry in Vietnam] and raised VND30,000,000.”